Submitted by: Namans Shah

When it comes to marketing, there is one common question we all have now, is Digital the new Traditional? Well, there is a long debate that has marketers on both fronts defending the merits of the offline market and online market. There are various ways in which you can market your company and brand, you have to decide which medium is to be used for marketing your product to capture new and desired audience. Now a days, Digital Marketing is also being the part of Marketing.

The marketing strategy you use also allows you to build brand recognition over time, providing you the tools to retain a client base and also attract new customers.

What is Offline Marketing?

Offline Marketing entails more traditional ways of marketing your product and service. Television and radio advertisements, print advertisements, newsletters, brochures, posters and billboards are some of the traditional mediums of marketing your product.

Why do Offline Marketing?

1)Offline Marketing is an easy way to keep your brand in focus:

If your companies marketing budget can afford a bit of a splurge the traditional medium of marketing like newspaper and Television offer an exclusive slot when it comes to paid advertising. Since the cost of the advertisement here is comparatively high and the competition you are facing is low which makes your brand to bask in the spotlight!

2)It makes your marketing strategy reach all group and ages:

This marketing method appeal in particular to the older and more affluent members of your TA. While doing online marketing, you risk your money in the so-called generation gap, as if your target audience comprises of the elderly audience, your online campaign will be a complete flop as the potential clients of your business may not be digital-savvy!

According to the EU, The senior citizen market will grow by 81% from 2005 to 2030, while the 18 to 59 year old market will increase only by 7 percent!

So, if this is your target group, it is much better to use offline marketing for them at least for now.

3)Offline Marketing allows you Personal approach!

The effect of traditional direct marketing, especially when it comes to face-to-face marketing, may not have a wide reach, but they do tend to leave a strong impression on people. Talking to your potential client, shaking hands, listening to their problems and handling them your business card have a distinct advantage over one-way communication alternatives. Given that, the success of the service provided by you depends completely on the mutual relationship and trust. All such opportunities for interaction are considered valuable from a marketing perspective.

What is Online Marketing?

Online marketing is promoting your brand on the web and using Social media platforms, website, blogs, PPC online advertising, and email campaigns to do so. In fact, above mentioned all things fall into the digital marketing category.

Why Online Marketing?

If Online marketing is done properly the benefits can go far beyond your initial investment. Well, online marketing is not about winning over rivers of people. Instead, you want to appeal to a specific group of people that fall under your Target audience and are interested in hiring your services. However, it does take a consistent approach and determination to stay on the top!

1)Online is where your audience hangs out

One major factor deciding why online marketing is more beneficial for your business than offline marketing is that Online is where 90 percent of your audience hangs out. Be it their laptops, phones or tablets, the majority of your existing and future clients are surfing the web on daily basis. So, if you want to make your brand recognized by your Target Group, make sure you go where they are. Also, there are geo-targeting features that much digital software allow, with help of this you can specifically target those living in your area.

2)You Get Immediate feedback!

While doing Online marketing, you have to be familiar with analytic tools like Google Analytics, Clicky or Crazy Egg. They are the tools that help you monitor your campaign and get you immediate feedback on how is your campaign working and what changes will help you making it better. They provide you real time metrics within a hands reach, ROI on what is the performance of your campaign, you can also monitor your audience behaviour and then accordingly adjust your content.

3)Online Marketing is more cost-efficient

You can implement a fully fledged digital marketing campaign across a few channels and maybe the cost can pile up over time. However, online marketing still beats offline marketing. So, whether you hire a digital marketing agency to do the campaign or you do it yourself, you will still be dodging the hefty costs of broadcast and print media advertising.

4)You can make changes on the go when doing Online marketing

The tracking tools available online allow you an insight into the flaws of your online marketing strategy. You can quickly respond to your campaign by introducing the necessary changes in your strategy and there you are set on the right path again in just no time.

Conclusion:

Well, if your marketing budget is flexible, you should cast the widest net you can by applying a mix-and-match approach. When you combine both online and offline marketing approach, you dont miss out on any of your potential clients.

But on the other hand if budget is an issue then you should opt for online marketing and still reap incredible results. If you do it right, you will not only save your cost but will also maximize your ROI. But do be in conversation with your audience and build a long lasting relationship with them.

About the Author: Online marketing or Digital marketing services are increasing rapidly due to fast internet. For more details visit at:

happyheapmarketing.com

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isnare.com

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